![]() ![]() Penney's new marketing strategy, the Izod team nearly doubled the size of its shop-in-shops in approximately 40 doors in 2013. We have been installing new shop-in-shops in several mid-tier department stores and expanding the brand's presence at Kohl's for the back-to-school season in 2014. We are investing in in-store branding, with a particular focus on the mid-tier department store channel. As we continue to elevate the fashion, quality and design of IZOD product, we are also focused on growing the brand's department store presence and profitability. Offerings include classic sportswear with a particular focus on golf apparel. With its renewed strength, the IZOD brand was licensed for new product categories, including soft home goods, leather outerwear, golf apparel and, going back to the IZOD name's roots, men's tailored clothing and ties.įor consumers, IZOD continues to expand and innovate. We rebuilt the brand's prestige steadily through the remainder of the 1990's. Since our acquisition of IZOD in 1995, we have remained true to the brand's history of athletic-inspired and colorful style, as well as functional design. Lacoste was sold and then, in 1995, PVH purchased IZOD. IZOD's owner, at this point known as Crystal Brands, split the IZOD and Lacoste brands in the early 1990's in an effort to maintain market share, marketing the similarly designed goods at different price points and in different channels but without success. When the preppy look began to fade at the end of the decade, so did the brand's sales. ![]() IZOD Lacoste shirts became a signature piece of "preppy" wardrobes in the United States. Over time, the shirts were coupled with the similarly styled Lacoste brand offerings. executive began giving away the shirts to famous people, including the Duke of Windsor, Sam Snead, Ben Hogan and Bing Crosby the shirts began to resonate with consumers. The Izod of London mark was initially applied to a successful line of women's shirts and then expanded to include menswear and childrenswear. ![]() became intrigued by the name and purchased the rights to it. A visiting executive from David Crystal Inc. IZOD's roots goes back to Arthur James "Jack" Izod's bespoke tailor shop in London, where Jack Izod produced shirts and held a royal warrant to provide shirts to the royal household. IZOD collections include classic, athletically inspired sportswear, golfwear, jeanswear, performance wear and luxury-style sport collections with the clean, youthful design aesthetic that has come to be synonymous with the brand. IZOD has made its reputation as the standard in sportswear, with bold, colorful and energetic design. Since its introduction in the United States approximately 80 years ago, IZOD has evolved into an American institution and a sportswear authority. ![]()
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